Having a good product/service is no longer enough for a business to survive, especially if it is a small business. It is easy for people today to get overwhelmed by the sheer variety of choices they have available and forget about places. They cannot be blamed entirely for this; it’s just one of the dilemmas of being in the 21st century. As a business owner, you have to allocate time and money into advertising yourself not just inperson by setting up signs and banners, but also online. Now, effective advertising strategies include online advertising and physical advertising as well. You can always consult with a social media marketing expert to learn where you can grow and work in this regard.
Social media advertisements include placing links and advertisements on different social media platforms, and different websites and blogs. This will take a certain amount of money, but it can be incredibly effective when done right. You will have to make a good banner for online ad placements, so you do not want to opt for loud, neon, incoherent flashing banners because they not only look cheap but also look shady to most people. Advertise your business as professional online as you would otherwise. It takes time to figure these things out and you might stumble the first month or two trying to figure out what will work for you and your business, but you will eventually get the hang of looking at online metrics and then evaluating what is and is not working for your business. There is a learning curve here, so be patient with yourself, and hopefully, your hard work will draw in new customers, and then your product/service will be good enough to make them want to stay and come again.